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Wednesday, April 29, 2009

Link Building Strategy (Part I)

By Hass67

Getting good search engine ranking for your website is not an easy job. Search engines like to see a website that has thousands of quality back links. Your website will not be noticed by the search engines as long as you dont build tons of quality links to your site.

Google has it own proprietary Page Rank (PR) system. It assigns PR to every website that it indexes for inclusion on its search engine. PR of at least 3 is must for ranking on highly competitive keywords. PR is determined by the number of back links that your site gets from other sites. You dont need a few hundred back links. You need thousands of back links to your site.

One of the popular link building strategy was to do link exchange with other sites in your niche. Many people used this strategy. But Google has stopped giving importance to reciprocal links.

The only way to get good search engine ranking is through getting one way back links for your site. Not a few hundred back links but in fact thousands of back links.

How do you get thousands of back links for your site? One method that has consistently been used by internet marketers is to write article and submit them to different article directories.

Article marketing has been and is still the time tested method of driving traffic and build links for your site. Other methods have come and gone but this method still works and in fact is getting more popular.

The problem with this approach is this that if you submit the same article to different article directories, Google, Yahoo and MSN will treat it as duplicate content and give low value to the back links.

But writing a different article for each directory is a laborious task that can be back breaking. Many people use article marketing as their primary strategy for driving traffic to their sites and build links.

This problem has been solved by successful internet marketers. They write three-five versions of the same article. Use software to spin hundreds of unique copies of the article and submit those unique copies to different directories.

I have tried many article submission services. After lots of testing, I found an Article Submission Service that submits unique versions of your articles to hundreds of directories automatically.

If you use this service you will get hundreds of quality back links for each article submission. Each article will be a unique version and chances are if your article is picked up one of the search engines, you can get lots of traffic for your site. - 23812

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